Websites for UK trades

Websites for tradesmen that keep winning you work

Send a voice note and your photos. We write it, build it and get it found on Google, then keep improving it every week. Nothing to pay until it's live, and only if you love it.

You're on one now. This site is built and looked after the same way.

The Lead Wave home page on a laptop, with the headline, Google rating, results and trade picker
The roofers page on a phone

Google's speed test for this site, on a phone

96Speed
100Accessibility
100Best practice
100SEO

Why it matters

Half your customers go looking after you've packed up

We looked at when 67,379 homeowners sent an enquiry to a UK trade last year. Most didn't wait for working hours. Your website is the one salesperson that's always on. See the full breakdown.

sent outside 8am to 5pm
51.0%
sent between 5pm and midnight
36.6%
is the busiest hour
6pm
is the busiest day
Sun

The problem

Most trade websites are a business card nobody finds

Built once, never touched

Nobody has improved it since the day it went live, so Google has no reason to show it.

Slow on a phone

Customers search on their phone. If your page hangs, they tap the next name on the list.

No idea what works

You can't tell which page brought in a call, so you can't do more of what's working.

Not sure how yours measures up? Take the free 2-minute website check.

A captioned client video testimonial on one of our pages, shown on a phone

What you get

Everything a trade website should have

All of it runs on our own site today. Have a look round, then picture your name on it.

  • Real proof, not stock phrasesYour customers' own messages, reviews and job photos, like our roofers page.
  • Video testimonials, cut and captionedSend us a customer's phone video and we'll turn it into one like on our home page.
  • One tap to WhatsApp or callEnquiries come straight to your phone, with the first message already written.
  • See where every enquiry came fromWhich page and which search brought each one in.
  • A page for every job you doSo Google can match each search to the right page.
  • Fast on a phoneHand-built, with no page builder or plugins to break.
  • Keep your Google rankingsMoving from an old site? Every old page that still gets visits points to its new one.
  • Set up on Google and BingIncluding your Google Business Profile, all lined up at launch.
  • Free tools people shareLike our cost per job calculator.
  • Written for youWe write every page from a short chat. You approve it, you don't write it.

Website + Growth

Then it gets better every week

Most websites stand still the day they launch. On Growth, yours keeps working, whether you're on a job or on holiday.

your-website.co.ukRunning
  • Every dayEvery page checked on GoogleAnything broken or missing is caught the same morning.
  • Every Monday1 to 3 improvements publishedPicked from your own Google data, like searches you nearly rank for.
  • Every monthNew pages and guidesFresh reasons for Google to send people your way.
  • Every monthAI answer checkWe ask AI search what your customers ask, and work on getting you named.

Compared

Agency quality without the agency bill

How a Lead Wave website compares with pay-monthly templates and web agencies
What you getPay-monthly templateWeb agencyLead Wave
First year, website onlyAbout £600 to £1,200£3,000 to £15,000£1,788 + VAT
SEO every monthNot included£500 to £2,500 a monthIncluded on Growth
Improved every weekNoDepends what you payYes
Your area kept for youNoRarelyOne business per trade on Growth
Shows where enquiries came fromNoSometimesEvery one

Prices

Two plans. Nothing to pay until it's live.

Business prices. VAT at 20% is added.

Website

Your website, built and looked after.

£149a month + VAT

Nothing to pay until it's live. 12-month plan, then it's yours: keep it hosted for £39 a month, or take it elsewhere.

  • Every page written and built for you
  • WhatsApp and call buttons, with enquiry tracking
  • Set up on Google and Bing
  • Hosting, security and small changes included
  • Your domain, registered in your name
Ask about Website
Recommended

Website + Growth

Your website, plus the weekly work that gets you found.

£499a month + VAT

Nothing to pay until it's live. 12-month plan, then month to month with 30 days' notice. After 3 months you can drop to Website for the rest of the year. The website is yours after 12 months.

  • Everything in Website
  • Every page checked on Google, every day
  • 1 to 3 improvements every week
  • New pages and guides every month
  • A plain-English report every month
  • One business per trade in your area
  • Rated 5.0 from 19 reviews on Google
  • Love it before it goes live, or pay nothing
  • The website and domain are yours

Our promises

Three promises, in writing

Nobody can promise you first place on Google, and we won't. These are the things we control, so we put our money on them.

Love it, or pay nothing

You see your whole site before it goes live. If you don't want it, you walk away and pay nothing, because billing only starts the month it goes live.

Improved every week, or that month is free

On Growth, at least one improvement goes live every week and is listed in your monthly report. If we miss a week, we don't charge for that month.

Fast on a phone, or your first month is free

Your site scores 90 or more for speed on Google's phone test (PageSpeed Insights) when it goes live. If it doesn't, your first month is free and we keep working on it.

Does it pay for itself?

How many jobs pay for it?

Put in what you keep from an average job and see how many extra jobs cover the monthly price.

one job every 1.2 months covers the plan (£499 a month + VAT)

AI answers

Your next customer might ask AI, not Google

More homeowners now ask ChatGPT or Google's AI box for a tradesperson and get a short answer with a few names in it. Those names come from clear, fast websites full of real detail.

On Growth, we check every month whether you're named, and work on it if you're not.

Example

Who's a good roofer near Leeds for a leaking flat roof?

A few well-reviewed options near Leeds: Your Roofing Ltd lists flat roof repairs with photos of recent jobs and replies the same day on WhatsApp…

How it works

You talk, we build

  1. Get a free mock-upSend Nick your trade, your towns and your current website. He'll send back a mock-up of your new homepage before you pay anything.
  2. Send a voice note and photosTwo minutes on the jobs you want more of, plus photos of your work. Phone snaps are fine. We do the rest.
  3. Approve your siteNothing goes live until you say yes. Don't love it? You pay nothing.
  4. Go live and keep growingOn Growth, the weekly improvements start straight away. New pages are shown to you first, and every change is in your monthly report.

Questions

Before you ask

Anything else, ask Nick on WhatsApp.

Is there really nothing to pay upfront?

Yes. You pay the monthly price from the month your site goes live. The build is included.

How long is the plan?

12 months, because that's how the build gets paid for. On Website + Growth you can drop to the Website plan after 3 months for the rest of the year. After the 12 months, Website + Growth carries on month to month and you can stop with 30 days' notice. On the Website plan, you can keep your site hosted and looked after for £39 a month + VAT, or take it elsewhere.

Do I own the website?

Yes. Once the 12 months are done, it's yours. Your domain is registered in your name from the start.

What if I don't like it?

Then you don't pay. You see the whole site before it goes live, and billing only starts the month it goes live. Most changes are a voice note away, and two rounds of changes are included.

Do you build websites for my competitors?

On Website + Growth we only do SEO for one business per trade in your area, so we're never working to rank a rival above you. Message Nick to check your towns.

What's the free mock-up?

Send Nick your trade, your towns and your current website on WhatsApp. He'll send back a mock-up of the top of your new homepage, with your name and a real review, so you can see it before you decide.

Can I pay for the build in one go?

Yes. Ask Nick and he'll give you a one-off price.

Are the prices plus VAT?

Yes, they're business prices with VAT at 20% added. Use the switch above the prices to see them with VAT. If you're VAT registered you can usually claim it back.

How soon will I see results?

The site starts working the day it goes live. Ranking higher on Google takes longer: Google says SEO usually takes four months to a year. Your monthly report shows the progress as it builds.

Can you guarantee I'll rank first on Google?

No, and be wary of anyone who says they can. What we promise is the work, in writing: you love the site or pay nothing, an improvement every week or that month is free, and a fast site or your first month is free.

I already have a website. Will I lose my rankings?

No. Every old page that still gets visits is pointed at its new home, so the ranking you've built carries across.

Can you run Google Ads to it too?

Yes. We only run Google Ads on a website we've built, because then every click lands on a page made to win the job and we can track each enquiry to the booking. See Google Ads for tradesmen.

I already run Facebook ads with you. Is it cheaper?

Yes. Website + Growth is £349 a month + VAT for clients running our Facebook ads, and the two work together: people who see your ad often look you up before they reply.

Next step

See your new homepage before you decide

Send Nick your trade, your towns and your current website on WhatsApp. He'll send back a free mock-up and a straight answer on what we'd build for you.

Or call or text 07415 450751