Leads are flying in
Wow
Wot have [you] done
Had about 10-11 in today
More roofing jobs, without knocking a single door
Leaks, slipped tiles and new roofs, from your own ads in your own area. Usually live within the hour.
- leads delivered
- 100,000+
- ad spend managed
- £1.5m
Step 1 of 2
What's your trade?
Tap one. We'll write your message.
Trade: Roofer
So Nick can check your area is free.
Send on WhatsApp
Your message to Nick
Hi Nick, I'm a roofer. Is my area free? I'd like to hear about getting leads.
Free to ask, no obligation. Or call 07415 450751
- First leads usually within 24 hours
- Your area is yours. We don't share it with another roofer.
- Month to month. No contract, cancel any time.
RoofersYour own ads, your own area
Roofing leads from your own Facebook ads
A lot of roofing work never gets searched for. Homeowners live with the slipped tile, the stain on the bedroom ceiling or the tired flat roof for months. An ad from a local roofer, shown to homeowners in your area, is often what finally gets them to ask for a quote.
Your ads are written for roofing and for your patch, and the form has people tell you the job and their postcode before they hit send. Every one gets a text in your name within seconds, so you're first back to them even when you're up on a roof.
When roofing enquiries come in
In the last year, 35,858 roofing enquiries came through our clients' Facebook forms. Of those with a time recorded, 51.5% arrived outside 8am to 5pm, the busiest hour was 6pm, and Monday was the busiest day. That's why every enquiry gets a text in your name within seconds.
- outside 8am to 5pm
- 51.5%
- busiest hour
- 6pm
- at the weekend
- 28.4%
671
roofing lead conversations read
Across 12 full reviews of roofing clients' lead apps, June to September 2026, on top of the case studies below.
The work it brings in
- Leaks and repairs
- Slipped tiles
- Flat roofs
- Chimneys and flashing
- Full re-roofs
All of these have come up as real jobs in our roofing clients' lead apps.
WhatsApp18 Oct 2025 to 1 Jul 2026
What clients send Nick on WhatsApp
If some one said [to me] I’ll give [you] 20 grand for [your] areas … I [would] say no
Nick first 2 days live got 4 jobs booked to see thanks brother
… I’ve got a lot of work to see you’ll have to pause it after today … I’ve got to get through to Work
It’s just because I have so many jobs to see.
… I saw three jobs yesterday got one of them so it’s just about paid for itself this month
Need [ad] to keep performing like this past few days been brilliant
It was flying don’t want it to slow down
Copied word for word from WhatsApp. “…” marks a cut and [brackets] fix a typo or replace a name. Clients are shown by trade and area only. Times are when each message was sent.
Results28 Oct 2025 to 18 Sep 2026
What happened after they went live
Jobs come from the client’s own messages or from their lead app. Replies are counted by reading every conversation.
-
Wolverhampton
Roofer
7 jobs booked, over £15k of work, in the first 17 days
- jobs booked
- 7
- of work booked
- £15k+
- days after going live
- 17
Today been booming have 4 to see tomorrow
… done couple more jobs on this it’s unbelievable how can I recommend you or review
Just looked we have 7 jobs booked to do over 15k worth of work [you’re] doing great
Where these numbers come from
Jobs and value are from the roofer’s own WhatsApp message on 14 Nov 2025. We didn’t review his enquiries for this period, so there’s no reply count.
-
Greater Manchester
Roofer
52 homeowners replied and 18+ roofs visited in the first 15 days
- homeowners replied with a real job
- 52
- roofs visited
- 18+
- days after going live
- 15
I have four booked in upto now …
Where these numbers come from
We read all 101 conversations in his lead app from 13 to 27 Aug 2026. 52 homeowners replied with a real roofing job and at least 18 roofs were visited. Four jobs were agreed or booked.
-
Blackburn & Burnley
Roofer
First lead became a full re-roof 8 days after going live, and 3 lead jobs in 6 weeks
- jobs from the leads
- 3
- days to his first job, a full re‑roof
- 8
- weeks after going live
- 6
… I’ve already been referred to you … so I know you’re good
Asked if the re‑roof came from one of our leads
Yes first one
Where these numbers come from
Each job was confirmed by the roofer on WhatsApp: the re-roof on 14 Aug, a leak repair in Stockport on 11 Sep and a new roof in Darwen finished on 18 Sep. We didn’t review his enquiries for this period, so there’s no reply count.
-
Wrexham, Flintshire, Rhyl & Chester
Roofer
First booking 3 days after going live; 18 homeowners replied in one 30-day review
- days to the first booking
- 3
- homeowners replied in 30 days
- 18
- jobs won in those 30 days
- 2
… we had two leads come through within the last hour or so so I’ll ring them first thing in the morning looking good.
… he booked first one in from your ad and a few positive ones, so looking good
Where these numbers come from
Live from 22 Apr 2026. We later read all 68 conversations in his lead app from 5 Jul to 4 Aug 2026: 18 homeowners replied, a repair in Rhyl was completed and paid in full, and a quote was accepted in writing.
-
Peterborough & Cambridgeshire
Tree surgeon
27 replies and 4 tree jobs won in 3 weeks
- people replied with real tree work
- 27
- tree jobs won
- 4
- days reviewed
- 21
Where these numbers come from
We read all 89 conversations in his lead app from 12 Jul to 2 Aug 2026. 27 people replied with real tree work. 4 jobs were won: 2 completed, 1 booked and 1 quote agreed.
One enquiryStart to finish
You do the jobs. We do the rest.
The ads, the forms, the texts and the follow-ups are all handled for you.
- Step 1
Ads made for your trade and your area
Images and words written for the jobs you want, shown only to people in your patch.
- Step 2
A form that asks the right questions
People tell you the job and where they are before they hit send.
- Step 3
An instant text to every lead
They hear from you within seconds, even when you're on a job.
- Step 4
Every enquiry on your phone
In our lead app, on iPhone or Android. Name, number, job, all there.
Tue 13 Oct 2026, before 8:45am
- Step 5
Follow-ups that chase for you
Automatic messages keep going until they reply, then stop on their own.
- Step 6
Watched and fixed
If leads dip, Nick goes through them, finds out why and changes the ads.
FounderSince 2022
Hi, I'm Nick
I started Lead Wave for one simple reason. Good tradespeople shouldn't have to knock doors or wait on word of mouth to stay busy.
You should be on the tools, and the work should come to you.
How Lead Wave works, and how we count results
NickFounder, Lead Wave - Lead Wave Ltd
- Company no. 13889468
- Based in Lowestoft and Norwich
Google19 reviews
5.0 out of 5 on Google
★★★★★
on Google · read all 19 reviews
I've had nick sorting my ads for a while now and I would definitely recommend him He's always there to help and nothing is to much bother for him
Google · Jun 2026
Worked with Nick for over 2 years now all ways bringing me work in and all ways here to help
Google · Nov 2025
Tried many ways of advertising, but I can honestly say this is the best company I've ever used also very helpful give you there 100 percent time to get things sorted can't fault them!
Google · 2024
Nick is a top bloke and very easy to work with . He is honest and does wot he says . And grate value for money . If your looking for more leads for your company you could not go wrong working with Lead wave
Google · 2023
Video14 Feb 2024, 1 min 32 s
In Martin’s own words
I can honestly say I've never come across a marketing firm that seemed to care so much about whether you do well
Questions8 answered
Questions trades ask
Something not covered? Ask Nick. He'll answer straight away.
WhatsApp NickWhat kind of roofing jobs come in?
All sorts. Leaks and repairs, slipped tiles, flat roofs, chimneys and full re-roofs have all come through as real jobs for our roofers. The ads are written for the work you want, in your area.
Will another roofer get the same leads?
No. We don't take on another roofer in your area, and every enquiry goes to you alone, under your own name.
How much does it cost?
Message Nick on WhatsApp and he'll give you the full price straight away. No contract, cancel any time. For a sense of what it can bring in: a roofer in Wolverhampton had 7 jobs worth over £15k booked 17 days after going live.
Ask Nick for the price on WhatsAppAre the leads any good?
Every lead is someone who filled in the form on your ad, told you the job and their postcode, and said they're interested. They get a text from you within seconds and follow-ups until they reply. Like any advertising you'll get the odd time-waster, but you see every one in the app, and if quality dips Nick goes through them and fixes it. When we read all 101 conversations from one roofer’s first 15 days in Greater Manchester, 52 homeowners had replied about a real roofing job.
How many leads will I get?
Around 80 leads a month is typical. A lead is someone who filled in the form on your ad and said they're interested. Nick will tell you what to expect in your area when you message him.
Am I tied into a contract?
No. It's month to month with no contract. You can cancel any time.
I've tried Facebook ads before and it didn't work.
Running an ad is the easy bit. What makes it work is everything around it: ads made for your trade and your area, a form that asks the right questions, an instant text to every lead, follow-ups until they reply, and someone watching it and changing the ads when results dip. That's all included.
How quickly can I start?
Usually live within an hour, with the first leads within 24 hours.
Trades5 we work with
Other trades we work with
Trade photos are illustrations, not clients.
Want a website that wins work too? See websites for tradesmen, built and improved every week for you, and Google Ads to send it more people.
Your areaOne roofer per area
Is your area still free?
Type your town and WhatsApp opens with your message ready. Nick will check your area and answer any questions.
- First leads usually within 24 hours
- Your area is yours. We don't share it with another roofer. How areas work
- Month to month. No contract, cancel any time.
Step 1 of 2
What's your trade?
Tap one. We'll write your message.
Trade: Roofer
So Nick can check your area is free.
Send on WhatsApp
Your message to Nick
Hi Nick, I'm a roofer. Is my area free? I'd like to hear about getting leads.
Free to ask, no obligation. Or call 07415 450751