In short: Facebook ads work for trades when everything around the ad is done properly. That means ads made for your trade and your area, a form that asks the right questions, an instant reply to every enquiry, follow-ups until they answer, and someone watching it and changing the ads when results dip.
Lead Wave sets all of that up for you, usually within the hour, and you take the enquiries on your phone.
Why Facebook ads suit trades
Homeowners don't only find a roofer or a landscaper by searching. Plenty of jobs get put off until something nudges them: a leak after a storm, a driveway that's looked tired for years, a garden they keep meaning to sort. A Facebook ad shown to homeowners in your area, with your trade and your kind of work, is often that nudge.
The catch is that running an ad is the easy bit. Often, when a tradesperson says "I tried Facebook and it didn't work", they had an ad and nothing around it. Enquiries came in while they were up a ladder, nobody replied for hours, and the leads went cold.
What we set up for you
- Ads made for your trade and your area. Images and words written for the jobs you want, shown only to people in your patch.
- A form that asks the right questions. People tell you the job and where they are before they hit send.
- Every enquiry on your phone. In our lead app, on iPhone or Android. Name, number, job, all there.
- An instant text to every lead. They hear from you within seconds, even when you're on a job.
- Follow-ups that chase for you. Automatic messages keep going until they reply, then stop on their own.
- Your area is yours. We don't take on another business in your trade in your area.
- Your Facebook page sorted. Set up or brought up to date, with a proper cover and first post.
- Watched and fixed. If leads dip, Nick goes through them, finds out why and changes the ads.
How it works, step by step
- Message Nick on WhatsApp. Tell him your trade and where you work. He'll check your area is free and answer your questions.
- Usually live within the hour. Your ads, lead form, app and instant text are set up for you. You don't touch a thing.
- Enquiries land on your phone. The first ones usually come in within 24 hours. You ring them back and book the work.
What it's like on the client's side
… I’ve never had to [knock] a door since I’ve been with [you] makes my life easy mate honestly
roofer, Blackpool · WhatsApp, 11 Feb 2026, 14:01
… I’m now booked up for the first week I’m back :)
carpet cleaning · WhatsApp, 1 Sep 2026, 13:22
Results after going live
These come from the client's own messages, or from reading every conversation in their lead app. Nothing is estimated.
| Area and trade | What happened |
|---|---|
| Wolverhampton Roofer | 7 jobs booked · £15k+ of work booked · 17 days after going live |
| Greater Manchester Roofer | 52 homeowners replied with a real job · 18+ roofs visited · 15 days after going live |
| Blackburn & Burnley Roofer | 3 jobs from the leads · 8 days to his first job, a full re‑roof · 6 weeks after going live |
| Peterborough & Cambridgeshire Tree surgeon | 27 people replied with real tree work · 4 tree jobs won · 21 days reviewed |
| Wrexham, Flintshire, Rhyl & Chester Roofer | 3 days to the first booking · 18 homeowners replied in 30 days · 2 jobs won in those 30 days |
Sources: client WhatsApp messages and full reviews of each client's lead app. See how we count results.
Go deeper: guides and results
Each of these answers one question properly, from what we see in clients' lead apps.
- A Blackburn roofer's first lead became a full re-roof within 8 days
- Greater Manchester roofer: 52 homeowners replied in his first 15 days
- A roofer in Stafford, Cannock and Rugeley: 5 jobs won in 95 days
- Roofing leads case study: a Wolverhampton roofer's 7 jobs in 17 days
- A Wrexham roofer's first booking came 3 days after going live
- Facebook ads for a tree surgeon in Peterborough: 27 replies and 4 jobs in three weeks
- When are tradespeople busiest? Enquiries month by month, by trade
- Do tradesmen need a website? When it pays and when it doesn't
- Questions to ask a Google Ads agency before you sign
- Google ads for roofers: when they pay and where the money goes
- Google ads or Facebook ads: which is better for your trade?
- Is my area free? How exclusive areas work for tradesmen
- How to get carpet cleaning customers in the UK, and keep them
- How to get driveway jobs: what works for UK driveway and paving firms
- How to get more tree surgery work: what 162 lead conversations show
- How much should a tradesman spend on Google Ads? Work it out from your own numbers
- Quote follow-up messages: what to send after the quote, and when
- What makes a trade website that gets calls: a 9-point checklist
- When do homeowners send enquiries? What 67,379 Facebook leads show
- How to get landscaping customers in the UK: every channel, honestly
- Are Facebook leads any good? What 1,282 real conversations show
- Exclusive vs shared leads: what you're really paying for
- Facebook ads for roofers: what actually brings in roofing jobs
- How to get roofing leads in the UK without knocking doors
- Lead sites or your own Facebook ads: which suits your trade?
- What are missed enquiries costing you? (calculator)
Why one business per trade, per area
Some lead sites sell the same enquiry to several firms, so you end up racing each other to the phone. Your Lead Wave ads run under your own name, and every enquiry goes to you alone. We don't take on another business in your trade in your area (how exclusive areas work). The full comparison is in exclusive vs shared leads.
Pick your trade
- Facebook ads and leads for roofers
- Facebook ads and leads for driveway installers
- Facebook ads and leads for landscapers
- Facebook ads and leads for tree surgeons
- Facebook ads and leads for carpet cleaners
Is your area still free? Tell Nick your trade and town on WhatsApp. He'll check your area and give you the full price straight away.
Check my area
Your message to Nick